A carefully planned and well executed SEO strategy is critical for business success. Whether driven via organic traffic or paid ads, these are the steps to get more eyes on your blog posts, improve search engine rankings, generate targeted leads, or increase revenues.
Consider these ten keys to SEO success:
- Page Speed
A slow-loading page is a huge frustration for users – just a 1-second delay in page load time can drive away prospective customers. Remove all non-essential elements that slow down the site. This will help minimize conversion loss and give the site a competitive edge to rank on top organic listings.
- Link Building
Linking external sites – especially those with relevant, high-quality, and authoritative content – will make webpages a more valuable resource for the target audience. Quality external hyperlinks enhance the overall authority of the site and lead to increased reach, rank, and authority.
- Readers First
Keywords are integral for driving results, but content is king. Create content with your target audience in mind. Prioritize engaging, insightful, and original content for readers. Search engine rankings will come naturally because search engines follow users and they too know that content is king.
- Inbound Links
Encourage other trustworthy external pages to link to your site. This is much easier done if webpages have relevant, high-quality, and authoritative content. High quality, authoritative content entices readers to follow your site, link to your posts, and share your content on social media platforms.
- Web Analytics
Use web analytics software solutions to track what’s working and what’s not. This will help in identifying which pages are frequently visited, which drive away visitors, and which get the most clicks or engagement.
- Meta Descriptions
Unique, well-crafted meta descriptions are among the most important SEO aspects of webpages. They set the site up for long-term success and frequent engagement. Because it is the first section that users see when Google shows up on your page, it should communicate the best way possible what’s on the content to help improve user experience.
- Optimized Page URLs
This is one of the most neglected part of SEO – using readable and meaningful URLs. The URL structure must be easy to read or understand by users and search engine robots. Whenever possible, match URLs to the titles.
- Social Signals
Social signals – likes, shares, pins, or tweets – play a major role for boosting the site’s search engine rankings. Add social media buttons to encourage readers to mention, post, or link to your content.
- Optimized Images
When users look for a specific image, they use relevant keywords related to it. Use the right keywords in image captions.
- Content Creation
Unique, fresh, engaging content will always lead to higher rankings on search engines. Build up and consistently update your content bank with high quality posts to make your website presence stand out.