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10 SEO Techniques Straight from Industry Experts

16 Feb 2020

Planning SEO Strategies to help your website get the highest rankings in Search Engines? Top experts in the industry shared the best advice on how to tackle every aspect of SEO.

1. Think bigger, go beyond

Jono Alderson, Principal Consultant, Distilled

Your existing content database including links and platforms should not hinder your efforts to maximize your optimization skills. Don’t take for granted traditional SEO methods but also look out to improve other aspects such as user experiences, pricing, positioning, propositions, products, etc.

2. Be your own staunchest critic

Dawn Anderson, Managing Director, Move It Marketing

Complacency should have no place every time you hear or read something about SEO. Always question, ponder, and analyze what it says and its hidden interpretations. Don’t dismiss those SEO strategies that you find absurd and don’t just accept something just because everyone else does. This is how you can build your own data-driven insights that you can apply to your work.

3. Voice Search is the future of SEO

Pilar Lazzati, CEO, Dalai Group

Use voice search queries to tailor local optimization. Mobile Marketing is worth paying attention too if you want to build your SEO strategies that can help for positioning your brand in the industry it belongs to.

4. Pay attention to SERP results

Rob Bucci, CEO, STAT Search Analytics

The blend of different result types, types of content experiences, and various keyword combinations can all influence your SEO success factors.

5. Websites should be treated like buildings

Doc Sheldon Campbell, Founder, Intrinsic Value SEO

Your website is the building block upon which everything else will stand on. From platform, hosting, and security to architecture, internal linking, and other components, it must have a stable foundation and sound structure in order to function like it’s supposed to. Attend to these things first and your SEO efforts won’t go to waste.

6. Fix your internal linking

Joost de Valk, Founder, Yoast

Consider all the good content you have on your site and make sure it is linked to relevant pages on other sites. This will help boost your rankings.

7. Follow your natural curiosity

Rhea Drysdale, Co-Founder & CEO, Outspoken Media

Don’t underestimate the power of instinct when it comes to carrying out your SEO strategy. Make an effort to study how people search for information or how their specific backgrounds and preferences influence the way they look for answers on the internet.

8. There is value in featured snippets

Eric Enge, CEO, Stone Temple Consulting

As part of an overall digital marketing strategy, it can help you boost website traffic, brand awareness, and long-term business revenue.

9. Content and context aren’t the only things you should focus on

Duane Forrester, VP of Industry Insights, Yext

Important elements such as markup, mobile, and HTTPS can lead to high-engagement opportunities that can give you a considerable edge against competitors and help you keep thriving as you move forward.

10. Before tactics, mind your strategy

Jeremy Knauff, CEO, Spartan Media

What do you want to accomplish in the short-term and long-term? This will help you map out an effective strategy so that you can proceed with your SEO tasks with optimal efficiency.

If you want to incorporate the best industry practices with your existing SEO techniques, ClinkIT Digital Marketing Solutions SEO experts can provide the assistance you need to get noticed and rank.

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