Alsons Power Group

Alsons Power Group is Mindanao’s first and most experienced private sector power generator. This Filipino company prides itself on Power with Care.

Project Overview

Alsons Power Group is Mindanao's first and most experienced private sector power generator. This Filipino company prides itself on Power with Care.

The Alsons Power Group’s (APG) power generation facilities are presently focused on the island of Mindanao where these plants play a key role in providing electricity to fuel Mindanao’s growing population and expanding economy.​

​Promote Alsons Power Group’s Environment, Social, & Governance Efforts (ESGE)​

Raise awareness of Alsons Power Group’s advocacies and rally public concern and action ​

Social listening – To find out what people are saying about the Alsons Power Group​

The Challenge

Strengthen Alson Power Group's brand and digital presence

ClinkIT was tasked to help revamp Alsons Power Group’s brand, particularly to establish public trust, address questions about environmental impact, and set up a solid digital marketing strategy.

The Approach

Boost Alsons Power Group's Public Relations

We helped give Alsons Power Group a brand persona that appeals to emotions by sharing stories of the beneficiaries, company, and stakeholders – all under the umbrella “We Power with Care.”



We Power with Care

The “We Power with Care” campaign humanizes Alsons Power Group by sharing the faces and stories of your beneficiaries​, aligns with the UN Sustainable Development Goals, and communicates that Alsons Power Group cares.

We created a website and social media content that featured a brand-new cohesive design. Every piece of content we released communicated “We Power with Care.”

Check out our client’s social media channels:

Services Used in this Project

  • Website Development
  • UI & UX Design
  • Graphic Design
  • SEO
  • Social Media Management
  • Digital PR & Outreach

Impact Created

Increase in Followers in 3 Months


Increase in Page Engagement


Increase in CTA Clicks in 3 Months



I was very satisfied with my decision to work with ClinkIT Digital on building the website for my service, LindemannMD. They did a great job putting the site together in a timely fashion. Aaron & team are extremely detail-oriented and were open to the feedback I provided them.

Dr. Alan Lindemann

Obstetrician-Gynecologist (OB/GYN)