7 Tips to Optimize Content for Social Media Platforms

Nowadays, almost everyone is trying to promote products or services, or campaign through social media. How do you rise above the noise? It’s easy to advertise on social media but it can be tricky to tell if it’s working.  

What appeals to marketers doesn’t always resonate with the audience. It takes a considerable amount of work to increase engagement and turn your followers into paying customers. Tone, personality, and even type of content all play a role in how well end users receive the content that marketers create.  

Are you looking to improve your reach, engagement and conversion rates through social media? Here are some of our best tips to create the best type of content for every social media platform. 

1. Set SMART Goals 

Before getting started, it’s important to set SMART marketing goals. Identify your goal. Is it to improve your reach? Increase engagement and gain more prospects? Convert leads into paying customers? It’s important to find one goal that you can break down later to figure out the steps to get there.  

2. Strengthen Your Profile Descriptions 

Your profile pages on all social media platforms should be filled up completely. Your about page and bio are your chance to make a great first impression on your potential customers. Make sure that you fill out the information completely. This ensures that after visiting your profile, your audience knows exactly who you are and what you do. At the same time, it allows you to rank higher on search engines as they prioritize pages with complete information. 

Make sure to cover the basics.  

  • Choose a great profile picture that lets you be instantly recognizable.  
  • Fill out every information field available with your business information.  
  • Include your location so that customers can easily find you.  
  • Include a brief, straightforward description of who you are and what you do.  
  • Add keywords related to your business so that more people can find you. 
  • Set your store hours and define the times you can be online  
     

3. Short Videos Are King  

Every year, marketers who use short videos get 66% more qualified leads than those who don’t. Short videos are easy to consume and don’t take a lot of time or effort to create. These snippets can easily be shared on Facebook, Instagram, TikTok or Twitter, which all have native video options. These platforms even give you the opportunity to go live and engage your audience in a new, natural way. 

4. Create Behind the Scenes Content  

Creating connection with your followers is all about being more relatable. When you’re too formal and cold, it’s difficult for the audience to connect with you. A great way to draw your followers in is to give them exclusive access to the inner workings of your company through social media.  

Feature real people and stories on your social media. Experiment with day in the life videos, photos inside the office, how-to tutorials and live demonstrations of products or services. These will help your customers get to know you on a deeper level.

5. Create Shareable Content 

When content is shared, it signifies that it’s relatable and favorable to your audience. More often than not, users share interactive content that force them to think, engage and share with their friends. Content like Q&A’s, polls, quizzes, tests, contests, promotions using likes and shares, and interviews are all great ways to get your audience involved.  

Adding interactive, shareable content into the mix improves your visibility and grows brand loyalty.

6. Pull At Heartstrings 

It’s so important to humanize your brand. One of the best ways to do this is to evoke emotions in your audience. Make them laugh, cry or reminisce about lost love. Whatever strategy you use, pulling at your audience’s heartstrings will strengthen their bond with your brand.  

Audiences love to connect with companies that care, feel and take a stand. Don’t be afraid to throw quirky memes or funny GIFs into the mix when interacting as your page. Your customers will love you for it! 

7. Sharing Is Caring 

While creating social content for any brand, one way to hit two birds with one stone is to reshare User Generated Content. This is an excellent way to engage with your community as it immediately draws the attention of the creator and his or her followers. It also communicates a sense of connection between your brand and your followers.  

At the same time, it allows you to cut back on the time you would typically allocate to brainstorming, creating and posting your own creative content.  

These tips are just a small part of what it takes to create a winning social media strategy. An optimized digital marketing strategy will encompass all relevant marketing channels and online platforms to ensure your content reaches the right audience, at the right place, at the right time. 

Don’t get left behind. ClinkIT Digital Marketing Services will help systematically optimize your digital marketing strategies and drive more revenue for your business. Learn more about our Digital Marketing Services and request a FREE CONSULTATION today.