Today’s technology has made conducting business within a digital environment commonplace. Good User Experience (UX) design is essential for offering users a seamless and satisfying digital experience.
What is User Experience (UX)?
User Experience (UX) refers to the overall experience of a user when interacting with a product such as a website, a software application, or a mobile device. This is based on factors such as how easy it is to use, how well it meets the user’s expectations or needs, or how satisfying the whole experience is.
What is UX Design?
User Experience (UX) design is the process of creating or developing products – digital or physical – that are useful, relevant, and easy to navigate for the target audience. UX involves acquiring, integrating, and addressing all aspects of a product such as, visual design, interaction design, branding, usability, functionality, and information architecture.
According to an Oxford Journal study, the goal of UX design in business is to facilitate optimum customer satisfaction and loyalty through user-friendly, intuitive, and aesthetic functionality in the interaction with a product.
Key Elements in the Process of Creating a Killer UX Design
- Conducting research to determine, highlight, and understand target users’ characteristics, expectations, behaviors, and context of use
- Planning a design strategy according to industry trends and best practices
- Implementing usability testing to recognize strengths and weakness and to make adjustments based on findings
Why A Killer UX Design Is A Critical Element In Any Digital Marketing Strategy
A killer UX design is not optional for a very specific goal: helping the business grow by increasing conversion rates. It can lead to the following advantages:
- Leave an outstanding first impression
When a first-time visitor interacts with a site that is fast and efficiently responsive, they take notice. They stay on your site longer to fully explore what you have to offer. More importantly, they are more likely to click (buy) and direct folks from their social networks to your site.
- Build a loyal customer base
Investing in UX optimization empowers you to influence the target audience within those precious first few seconds they lay eyes on your page. By providing users with an optimal overall experience while interacting with your site, you’ll gain their trust and boost user adoption and retention.
- Decrease bounce rate
Bad site design is a common cause of increased bounce rates. Users simply won’t tolerate a poorly designed site, and rightfully so. Making sure your site is beautifully designed, intuitive to navigate, and the product or call-to-action buttons are clear and clutter-free will significantly improve bounce rate. If a site isn’t easy to understand, doesn’t have seamless navigation, and too cluttered, the bounce rate skyrockets – seriously hampering the ability to get noticed or unable to capture the target audience.
- Drive conversion
Many case studies have shown that a revenue-driving product/service offering combined with the right UX design will significantly increase total sales and sign ups. Simple, yet elegant, and effective UX design tactics such as positioning the sign-up form above the fold on the homepage, displaying a video instead of a static image, implementing a streamlined checkout process, presenting an eye-catching CTA button are just the tip of the iceberg when venturing into the world of killer UX design. Getting this critical aspect right will allow you to gain a significant increase in conversion, brand loyalty, and customer engagement.
- Optimize resources
Integrating UI/UX design in your development process limits usability issues. Adopting a user-centered approach with UI/UX design will save considerable resources, time and money.
Want to learn more about creating a killer UX design for your products? Speak with a ClinkIT Solutions expert today.