Most people know that websites are an important portal for their brands. A company’s website creates brand awareness and establishes the image that the company wants to portray. Furthermore, a website can provide the information consumers need to buy a company’s product or service.
When it comes to designing a website, it is easy to get hung up on its appearance. Will it show the brand’s image? Does the color scheme work? Does it match the trends? – these are the questions that we usually concern ourselves with. But with so many websites out there, just being “pretty” isn’t enough.
Users are more likely to care about the websites’ functionality and effectiveness. This is why our team arranges all the information your audience needs in one place. ClinkIT’s Website Development incorporates user experience (UX) design so that your website isn’t just aesthetically pleasing, but also easily navigated.
Curious about the features you should think about for your web page? Read more below and you will find the top features that modern websites should have to help you create the best website for your brand.
Top Features of a Modern Website
- Brand Color Scheme
Every company aims for brand awareness. A part of this is having specific branding with an official color scheme. May it be bold or muted colors — these should be incorporated and highlighted within your website. Not only does it enhance your page, but it also gives your website a touch of your brand’s character and tone.
Most companies choose colors that show what their brand is about. Red tends to exude power and attract attention. Blue is a common brand color that communicates reliability, authority, and confidence. A pastel palette is mostly associated with lightness, peacefulness, or something youthful. You can also choose unusual colors to help catch your visitor’s attention.
Similar to how you would utilize brand colors, having a unique or specific typography can help your audience recognize your brand. Your chosen typography can also help set you apart from your competitors. In addition, it helps give your website a uniform look from one page to another.
Your choice of fonts can show what your audience can expect from your brand. Serif fonts are seen as formal while sans-serif fonts are associated with modernity as they are commonly used by online publications. Choosing display or fancier fonts can also help you emphasize specific words. Whatever your choice is, consider its readability and check if it’s supported by browsers to make sure it loads the way you intended it to.
- High-Quality Multimedia
Many companies are now incorporating high-quality images or videos within their web pages. The purpose of this is to promote their products, spotlight their brand, or highlight important features. Your chosen form of multimedia can also show your audience the necessary information they require without the need for words.
These can be in the form of a:
- Hero Image. These are large banner images that help attract your audience. They are often used as a “teaser” for what your company can offer.
- Product Images. Simply, these images show the products you’re selling. It can also include their benefits, prices, and other information that makes your product appealing to your visitors.
- Short Videos. Videos are more effective when you want to explain or demonstrate your products. In this instance, trendy short-form videos are commonly used by companies to quickly get their messages across in an entertaining way.
- Call-To-Action Buttons
One of the aims of a website is to convert your leads to clients. One way you can do this is by adding a Call-To-Action (CTA). CTAs make your website navigation more seamless by giving your visitors a clear direction for the next steps they need to take.
“Buy now”, “sign up”, or “learn more”; These CTAs invite your visitors to do something. When adding this, think about their design. Placing them with unique fonts or colorful buttons can help them catch more attention. Your audience should spot them without any difficulty.
- Easy Navigation
Good website navigation is an important feature of a modern website. An easily navigates site makes for a smooth user experience. This helps visitors find what they need without clicking on too many things. Remember, your web page’s design shouldn’t make things confusing for your audience.
To optimize your page’s navigation, it is best to have your primary navigation or menu on the top of your page. The presence of a search bar also allows your users to just search for the information they need through keywords. It is also important to anchor links in your web pages to direct your visitors to things that they could be interested in.
- Semi-Flat Design
If you want an easily navigatable website, you should know about flat design. This type of design is very simple, but it will help your audience understand your website more easily. It removes all the fancy elements on your page and only leaves behind the most important components.
However, we emphasize the “semi” part. To help make your flat design more pleasing to the eyes, you can add minimalistic designs such as shadows and dimensions. This helps stylize your webpage without overdoing your website design.
- Fast Website Loading Speed
Did you know that even having a few extra seconds of load time can produce a high bounce rate? In modern websites, having a fast site is an essential feature because slow sites can result in lower page views and a lower search engine rank.
A faster website shows that it is optimized for a great user experience. Moreover, it produces better results because search engines take speed into account when suggesting websites for their users. To help you with this, you can use tools that analyze your website speed. Better yet, you should check out ClinkIT’s Website Development to help kickstart your new and optimized website!
- Mobile-Friendly Pages
We cannot stress this enough, but websites and pages must be designed for mobile use. It is now a common standard practice that websites should be accessible from any device that your visitor uses.
Your website must be compatible with any device and respond the same. Your content should immediately resize to fit the format of the device. Moreover, your website must maintain uniformity throughout these formats. The layout and structure of your webpage should be the same even across different devices.
- White Spaces
The best practices above wouldn’t matter if your user wouldn’t peruse your page because of crazy or over-the-top designs. To balance out your typography or color scheme, you shouldn’t be afraid of white spaces.
The use of white spaces can lessen confusion. It creates an organized website that makes for a great UX design. White spaces can also help direct your visitor’s eyes to the information you want to be highlighted. Adding a white space can also serve as a visual break for your audience to keep them from getting distracted.
Increase Visibility With An Effective Website Design
Website design trends are constantly changing. While content remains king, additional elements such as typography, color schemes, and other stylistic choices can help attract and nurture your audience. It keeps them from closing your page and it can convert them into your future clients.
What we shared here are just easy and simple elements you can incorporate into your modern website. For websites that help attract quality leads, ClinkIT Digital can help your brand grow!
Increase visibility, drive traffic, and sustain profitability with us today. Know more about ClinkIT Digital here.