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User Experience (UX) refers to the overall experience of a user when interacting with a product such as a website, a software application, or a mobile device

Why a Killer UX Design Is Not Optional

Today’s technology has made conducting business within a digital environment commonplace. Good User Experience (UX) design is essential for offering users a seamless and satisfying digital experience. What is User Experience (UX)? User Experience (UX) refers to the overall experience of a user when interacting with a product such as a website, a software application,

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What You Need To Know About Display Advertising

What You Need To Know About Display Advertising

Display advertising promotes a product or service using text, logos, animation, videos, photographs, or other graphics. Strategically placed ads are featured on specific websites and platforms and target a specific audience. Display Ads are designed to catch the attention of the target consumer and intrigue them into learning about the product or service offered. Benefits

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Content Calendars

What You Need To Know About Content Calendars

With so many roles, projects involved, and moving pieces across the marketing, sales, and product development teams, an up to date and clearly defined content calendar is imperative. What exactly is a content calendar? A content calendar serves as a framework for all ideas, activities, and plans throughout an organization. It is a living document

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Differences Between SEO and SEM

Learn The Differences Between SEO and SEM

Any digital marketing professional needs a solid grasp on the difference between SEO and SEM and the role they play for a digital marketing strategy. Read on to discover the meaning of each of these marketing channels and how they work together. What is SEO? SEO (Search Engine Optimization) is a component of SEM that

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Digital Marketing

Digital Marketing for Business Growth

Digital marketing is an all-encompassing term that refers to a variety of online methods and strategies to market products and services to a target audience. If the main objective is business growth, the right digital marketing agency can make this happen. Here are six reasons why. Broader Skill SetThere are specialized, experienced professionals at a

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Digital Marketing Agency

9 Reasons Why a Digital Marketing Agency is a Business Must-Have

9 Reasons Why a Digital Marketing Agency is a Business Must-Have 1. Focus on Running the Businesss 2. Work with Experts 3. Stay Relevant and Competitive in Today’s Market 4. Get New Ideas 5. Achieve Measurable Results 6. Access to Cutting-Edge Tools 7. Reduce Overall Costs 8. Pay Only for the Essentials 9. Increase ROI

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Sidekicks

Sidekicks Story: The Beginning and Beyond of Sidekicks

American author and retired businessman Lawrence Bossidy once said, “nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” This aligns with what we strongly value at ClinkIT Solutions. As Paul Harris, ClinkIT Solutions CEO, put it, “We want to find

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Cybersecurity

Update Your Cybersecurity Plan Today

In today’s hyperconnected world, existing and emerging cybersecurity threats continue to evolve and become increasingly sophisticated. Putting both individuals and enterprises at constant risk. From phishing, ransomware attacks, and advanced persistent threats to distributed denial of service (DDoS), data manipulation or data destruction, and intellectual property theft, the cybercrime landscape is diverse and relentless. Now

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Women in Tech

Women in Tech: The heroes among us are also female

Technology is fast evolving but creating a gender equal workplace in the tech industry remains at a slow pace. For instance, the data from the National Center for Women & Information Technology (NCWIT) showed 47% of employed adults in the US are women, but they only hold 25% of computing roles. Of the 25% of

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