The First Three Steps to Creating an Authentic Brand

Today’s empowered customers can see through deceptive marketing tactics and they are quick to make a judgment on whether a business is authentic or not. Because brand authenticity can dictate your company’s path towards growth and success, consider these important steps towards creating an authentic brand.  1. Identify your core values Brand authenticity starts from being able to define and understand …

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7 Business Benefits of Microsoft Power BI

7 business benefits microsoft power bi

Data Accessibility With Power BI, there is great accessibility to relevant data sets and data sources that are crucial for creating clear and easy to understand reports. All work-related information, documents, and files are stored in a centralized location. It enables you to view, extract, or transfer data anytime, anywhere from any device or platform. …

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Keyword Optimization: A Cornerstone of an Effective Digital Marketing Strategy

Effective Digital Marketing Strategy

Keyword optimization refers to the three-stage process that plays a major role in your digital marketing strategy. Optimizing keywords within your webpage content can help boost click-throughs from the search listings and can drive qualified leads from search engines to your website. Three Basic Categories of Keywords An effective digital marketing strategy involves content planning …

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What Does an Employee-Empowered Organization Look Like?

Promoting a Horizontal Organizational Structure It is not a matter of collapsing the hierarchy but creating a boundary-less organization in which anything that hinders or delays the creation, flow, and delivery of information and ideas are removed or rejected. Team collaboration across different departments or divisions as well as autonomy in operations, execution, and maintenance …

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Why You Should Allow Your Employees to Work from Home

Why You Should Allow Your Employees to Work from Home

Working from home was once considered a privilege for the very few who can choose to do so – and an even impossible dream for the rest of mere mortal employees.   But with all the struggles, frustrations, and inconveniences of dealing with a long commute to the office, not to mention the looming epidemic threat, remote work seems to be expected and is now being actively …

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10 SEO Techniques Straight from Industry Experts

10 SEO Techniques

Planning SEO Strategies to help your website get the highest rankings in Search Engines? Top experts in the industry shared the best advice on how to tackle every aspect of SEO. 1. Think bigger, go beyond Jono Alderson, Principal Consultant, Distilled Your existing content database including links and platforms should not hinder your efforts to …

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The First 8 Steps for Building a Kick-Ass Website

Building a website from scratch? This article provides insightful details so you can get it up and running as soon as possible.   1. Choose a domain name/URL It should be a name that strongly represents your brand and clearly resonates with the kind of business you’re dealing with. 2. Register your domain name/URL  There are …

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