Digital transformation, across all industries, is a necessity. But the brutal truth is up to 84% of digital transformation projects fail to deliver their expected benefits and could prove to be equally financially catastrophic for businesses – a $900 billion loss for even at some of the world’s most profitable multinational companies.
Digital transformation is the smart use, adoption, or integration of digital technologies, competencies, and processes to enable operational, cultural, and customer-centric change of an organization, industry, or ecosystem.
Search Engine Optimization, often referred to by its acronym SEO, is the improvement of a web page or a website visibility in a search engine’s unpaid, organic, or natural search results. In essence, it increases the chances for a website to appear frequently in higher ranking upon any search engine search results list.
Everybody will have their own ideas and theories about good website design. Since design and its aesthetics may change from person to person, there is nothing that is right or wrong while designing a website. What may be good web design to one person may not appeal to someone else.
Today’s technology has made conducting business within a digital environment commonplace. Good User Experience (UX) design is essential for offering users a seamless and satisfying digital experience.
Display advertising promotes a product or service using text, logos, animation, videos, photographs, or other graphics. Strategically placed ads are featured on specific websites and platforms and target a specific audience.
With so many roles, projects involved, and moving pieces across the marketing, sales, and product development teams, an up to date and clearly defined content calendar is imperative.
Any digital marketing professional needs a solid grasp on the difference between SEO and SEM and the role they play for a digital marketing strategy. Read on to discover the meaning of each of these marketing channels and how they work together.
Digital marketing is an all-encompassing term that refers to a variety of online methods and strategies to market products and services to a target audience. If the main objective is business growth, the right digital marketing agency can make this happen.
In a highly competitive business environment, the right digital marketing strategy can be a game changer as it helps brands convert the target audience into prospective leads and into paying customers.
