5 Reasons to Hire a Social Media Manager

Hire Social Media Manager

Social media managers are responsible for a brand’s image across social media channels. They create, compile, and promote content; monitor, moderate, and interact with customers; plan, implement, and measure marketing strategies. Social media managers oversee an organization’s online presence andensure that it reflects the voice of the brand. Duties and Responsibilities of Social Media Managers …

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5 Business Benefits of Integrating Email Marketing with CRM

Email Marketing with CRM

Email marketing is a digital marketing strategy that involves the creation and delivery of highly focused, value-driven content via email to a list of subscribers in order to establish and maintain a relationship. There are two main goals: first, convert prospects into paying customers; second, turn first-time buyers into recurring customers. Customer Relationship Management or …

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10 Keys to SEO Success

SEO Success

A carefully planned and well executed SEO strategy is critical for business success. Whether driven via organic traffic or paid ads, these are the steps to get more eyes on your blog posts, improve search engine rankings, generate targeted leads, or increase revenues. Consider these ten keys to SEO success: Page Speed A slow-loading page …

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10 Best Practices to Optimize Website Navigation

10 Best Practices to Optimize Website Navigation

Website navigation, also called internal link architecture, is what facilitates movement from one web page to another. When web navigation works well, the result is a good user experience for anyone who visits the site. The last thing you want is having visitors who can’t figure out where to find what they want and prompting …

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The First Three Steps to Creating an Authentic Brand

First Three Steps to Creating an Authentic Brand

Today’s empowered customers can see through deceptive marketing tactics and they are quick to make a judgment on whether a business is authentic or not. Because brand authenticity can dictate your company’s path towards growth and success, consider these important steps towards creating an authentic brand.  1. Identify your core values Brand authenticity starts from being able to define and understand …

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7 Business Benefits of Microsoft Power BI

7 business benefits microsoft power bi

Data Accessibility With Power BI, there is great accessibility to relevant data sets and data sources that are crucial for creating clear and easy to understand reports. All work-related information, documents, and files are stored in a centralized location. It enables you to view, extract, or transfer data anytime, anywhere from any device or platform. …

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Keyword Optimization: A Cornerstone of an Effective Digital Marketing Strategy

Effective Digital Marketing Strategy

Keyword optimization refers to the three-stage process that plays a major role in your digital marketing strategy. Optimizing keywords within your webpage content can help boost click-throughs from the search listings and can drive qualified leads from search engines to your website. Three Basic Categories of Keywords An effective digital marketing strategy involves content planning …

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What Does an Employee-Empowered Organization Look Like?

What Does an Employee-Empowered Organization Look Like?

Promoting a Horizontal Organizational Structure It is not a matter of collapsing the hierarchy but creating a boundary-less organization in which anything that hinders or delays the creation, flow, and delivery of information and ideas are removed or rejected. Team collaboration across different departments or divisions as well as autonomy in operations, execution, and maintenance …

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Why You Should Allow Your Employees to Work from Home

Why You Should Allow Your Employees to Work from Home

Working from home was once considered a privilege for the very few who can choose to do so – and an even impossible dream for the rest of mere mortal employees.   But with all the struggles, frustrations, and inconveniences of dealing with a long commute to the office, not to mention the looming epidemic threat, remote work seems to be expected and is now being actively …

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