Five Digital Transformation Mistakes and How to Avoid Them

Digital Transformation

Digital transformation, across all industries, is a necessity. But the brutal truth is up to 84% of digital transformation projects fail to deliver their expected benefits and could prove to be equally financially catastrophic for businesses – a $900 billion loss for even at some of the world’s most profitable multinational companies. The fear of …

Read more

What is Digital Transformation?

What is Digital Transformation?

Digital transformation is the smart use, adoption, or integration of digital technologies, competencies, and processes to enable operational, cultural, and customer-centric change of an organization, industry, or ecosystem. It means to create new or to modify existing business capabilities, priorities, and services to meet evolving customer expectations, business requirements, and industry standards. At this point, …

Read more

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization

Search Engine Optimization, often referred to by its acronym SEO, is the improvement of a web page or a website visibility in a search engine’s unpaid, organic, or natural search results. In essence, it increases the chances for a website to appear frequently in higher ranking upon any search engine search results list. This translates …

Read more

What is a Customer – Centric Web Design?

Centric Web Design

Everybody will have their own ideas and theories about good website design. Since design and its aesthetics may change from person to person, there is nothing that is right or wrong while designing a website. What may be good web design to one person may not appeal to someone else. One thing’s for sure: a …

Read more

Why a Killer UX Design Is Not Optional

User Experience (UX) refers to the overall experience of a user when interacting with a product such as a website, a software application, or a mobile device

Today’s technology has made conducting business within a digital environment commonplace. Good User Experience (UX) design is essential for offering users a seamless and satisfying digital experience. What is User Experience (UX)? User Experience (UX) refers to the overall experience of a user when interacting with a product such as a website, a software application, …

Read more

What You Need To Know About Display Advertising

What You Need To Know About Display Advertising

Display advertising promotes a product or service using text, logos, animation, videos, photographs, or other graphics. Strategically placed ads are featured on specific websites and platforms and target a specific audience. Display Ads are designed to catch the attention of the target consumer and intrigue them into learning about the product or service offered. Benefits …

Read more

What You Need To Know About Content Calendars

Content Calendars

With so many roles, projects involved, and moving pieces across the marketing, sales, and product development teams, an up to date and clearly defined content calendar is imperative. What exactly is a content calendar? A content calendar serves as a framework for all ideas, activities, and plans throughout an organization. It is a living document …

Read more

Learn The Differences Between SEO and SEM

Differences Between SEO and SEM

Any digital marketing professional needs a solid grasp on the difference between SEO and SEM and the role they play for a digital marketing strategy. Read on to discover the meaning of each of these marketing channels and how they work together. What is SEO? SEO (Search Engine Optimization) is a component of SEM that …

Read more

Digital Marketing for Business Growth

Digital Marketing

Digital marketing is an all-encompassing term that refers to a variety of online methods and strategies to market products and services to a target audience. If the main objective is business growth, the right digital marketing agency can make this happen. Here are six reasons why. Broader Skill SetThere are specialized, experienced professionals at a …

Read more